“In the modern era, almost every interest group finds the Internet an appropriate medium for advocacy. What’s not to like about disseminating information and mobilizing at a fraction of the cost of other techniques of communication? Groups of all beliefs and resource levels have taken to the Internet.” — Robert J. Koltz, Politics of Internet Communication
In the early days of the Internet, scholars predicted nonprofit organizations would most definitely benefit from the direct, deliberative democracy that the new technology would bring to citizens. The bottom-up, side-to-side, interactive, social and easy to use medium would aid nonprofits that rely on volunteerism and relationship.
The problem? Joe Trippi, the man behind Howard Dean’s 2004 campaign might say:
Most of ‘em still just don’t get it.
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